Alex Crapo
Communication Design Specialist
“Design is a means of telling a story that will capture an audience, communicate a message, and bring people together under a product, service, or idea. As a Communication Design Specialist, I thrive in creative and engaging positions, seeking to build connections between company and community."
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Cal State Monterey Bay, Seaside CA
Bachelor of Science - Communication Design
2017-2019
Santa Barbara City College, Santa Barbara CA
Associates - Digital Art
Certificate - Web Design
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The Communication Design B.S. at Cal State Monterey Bay provides a broad-based understanding of current technologies and the application of media arts, web design, animation design and game design. Students develop technological knowledge combined with design, communication and management skills.
Learning outcomes in this field include the following:
MLO 1: Professional Communication
Demonstrate the ability to understand, analyze, and evaluate information, ideas, and insights from multiple perspectives through written, oral, visual, and electronic means of communication, and explain its significance at an advanced collegiate level. More specifically, graduates should be able to:
Receive information, ideas, and arguments through active listening and effective reading skills;
Communicate effectively with a range of audiences through college level writing;
Communicate effectively with a range of audiences through well-organized, precise, and effective oral presentations.
MLO 2: User-centered Design
Demonstrate the systematic application of design principles, tools, user-centered design methodology and processes to develop complex systems that facilitate meaningful interactions. More specifically, graduates should be able to:
Apply knowledge of design history, communication theories, and aesthetic principles to solve design problems;
Analyze a problem and identify, define, and implement appropriate solutions;
Design, implement, and evaluate effectiveness and efficiency of a design project to meet desired needs.
MLO 3: Computing and Programming
Apply computer programming concepts, tools, and skills to solve communication design problems. More specifically, graduates should be able to:
Identify right tools and programming solutions to address design problems;
Design, develop, implement, and evaluate a technology infused design project to meet desired needs.
MLO 4: Professional Ethos
Demonstrate professionalism through team work, punctuality, integrity, reliability, and commitment to ethical action through rigorous evaluation from multiple perspectives. More specifically, graduates should be able to:
Function effectively on teams with diverse individuals from diverse backgrounds to accomplish a common goal;
Analyze the local and global impact of computing and design on individuals, organizations, community, society, and the world;
Understand and apply professional, ethical, legal, security, and social responsibilities in the service of community, society, and world.
MLO 5: Application and Synthesis
Apply core communication design knowledge, theories, methods, and practices to address new and complex real-world challenges and opportunities. More specifically, graduates should be able to:
Apply design and development principles, tools, and methods in communication design in the construction of design of varying complexity in a way that demonstrates comprehension of the tradeoffs involved in design choices.
Source: https://catalog.csumb.edu/preview_program.php?catoid=1&poid=49
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Independent Contractor, Prescott AZ
Communication Design Specialist | December 2020 – Present
Strategic Results Marketing, Galway IE
Creative Director | October 2022 – May 2023
Government Content, New York NY
Communication Design Specialist | December 2020 – Present
CSUMB Student Union, Seaside CA
Union Programming Board Marketing Chair | October 2017 – January 2020
Strategic Results Marketing, Remote
Graphic Design | May 2015 – August 2017
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Areas of Specialty and Experience
Advertising Design
Brand Development
In House Materials and Investor Decks
Publication Design
Product/Label Design
Strategic Planning and Execution
Website Design
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Adobe Suite:
This is my go to suite for all design applications besides websites.
Google Suites:
If a client needs editable templates I will use google suites as it is accessible and documents are easily transferred to Microsoft Word or Mac Pages.
Figma:
This is the best platform for designing and collaborating on website builds.
Pricing
I use the Graphic Artists Guild’s Guidelines for Ethical Pricing and Procedure so that clients can be confident that they are getting a fair price and that I am providing them services set by an industry standard.
Professional References
For full letters of recommendation or professional references please reach out to me directly.
“Alex Crapo’s design work for Sláinte Sea Moss is nothing short of exceptional. From the captivating website layout to the intricately crafted logo and product labels, every element reflects a keen understanding of the brand’s essence. Alex’s creative prowess seamlessly blends aesthetics with functionality, delivering a visually stunning and user-friendly experience. The attention to detail in the logo and labels demonstrates a commitment to capturing the unique identity of Sláinte Sea Moss. Overall, Alex’s design expertise has significantly elevated our brand’s visual identity, contributing to a positive and memorable customer experience.”
“Alex is a fantastic designer and exudes the creativity skill set needed to be successful in marketing or design. She was always willing to accept new projects without hesitation. Specifically Alex did a great job with staying in communication with me as we moved through the design process. She always accepted our feedback and made adjustments in a timely matter. She also really understands brand consistency, as was evident in her brand package she developed for us. ”
“Alex was a pleasure to work with. She was able to design with limited verbal information from us and came up with effective products. She set up timely meetings to address our concerns and made any adjustments to designs quickly after our review. We were very happy working with her!”
“I worked with Alex Crapo in preparation for the 2019 American Geophysical Union Conference in San Francisco. The projected entailed a major poster design that would clearly convey the research that my team has been working on for the past year. Alex’s design and communication abilities went far beyond what was expected considering the limited amount of time given to complete the project. ”
“Beyond graphic design, Alex is a competent photographer, project manager, and team leader. She is an excellent advocate for the places she works and is unafraid to encourage others to be the same. She is always challenging herself to learn new techniques and polish her skills. She is easy to get in touch with, very responsive, and willing to share whatever feedback she has, and does so in a professional, courteous, and kind manner. I cannot write enough good things about Alex. Working with her is one of the highlights of my career at the Otter Student Union and CSUMB. ”
“Alex is not only a great designer, but an incredible teammate. When I was overseeing the marketing for a national food brand (sold in Whole Foods, Target, etc) she drove and crafted the brand redesign/refresh for our packaging. It not only led to more sales in store and online, and standing out from our competitors on the shelf, but she was able to tell the story of the brand, all in one logo. I hope to work with her again in the future in my career, and I can’t recommend her design skills enough. ”