Understanding the Difference between Brand Development and Brand Style for Business Owners
TLDR
Understanding the difference between brand development and brand style is crucial for the success of your business. Brand development creates the foundation for your brand’s identity and helps you determine how to position your brand in the marketplace, while brand style creates the visual elements that help to build brand recognition and emotional connections with customers. By balancing both brand development and brand style, you can create a strong and memorable brand identity that sets your business up for success.
Understanding the Difference between Brand Development and Brand Style for Business Owners
As a business owner, you probably already know how important branding is for the success of your company. However, you may not have a clear understanding of the difference between brand development and brand style. These terms are often used interchangeably, but they actually refer to two different aspects of branding. In this blog post, we will explain the differences between brand development and brand style, and why each is important for your business.
What is Brand Development?
Brand development is the process of creating the foundation for your brand. This includes defining your brand’s values, mission statement, target audience, and unique selling proposition. Brand development also involves conducting market research to better understand your competitors and the needs of your target audience. Once these foundational elements are established, you can start creating your brand’s visual identity, which includes elements like your logo, color scheme, and typography.
What is Brand Style?
Brand style, on the other hand, refers to the visual elements of your brand’s identity. This includes your logo, color scheme, typography, and any other visual assets that are used to represent your brand. Brand style is often created after the foundational elements of brand development are established, but it can also evolve over time as your brand grows and changes.
Why is Brand Development Important?
Brand development is important because it sets the foundation for your brand’s identity and helps you determine how to position your company in the marketplace. By defining your brand’s values and target audience, you can create messaging that resonates with your customers and distinguishes your brand from competitors. This also helps you make strategic decisions about product development, marketing, and other business decisions.
Why is Brand Style Important?
Brand style is important because it creates a consistent visual identity for your brand that helps to increase brand recognition and distinguish your brand from competitors. A well-designed logo and color scheme can communicate your brand’s values and personality to customers without words, making it easier for customers to form an emotional connection with your brand. Additionally, a consistent brand style across all channels (website, social media, packaging, etc.) can help to build trust and credibility with customers.
How to Balance Brand Development and Brand Style
Both brand development and brand style are important for your business, but it’s important to remember that brand development comes first. Before you can create a visual identity for your brand, you need to define your brand’s values and mission statement. Once these foundational elements are established, you can work on creating a brand style that aligns with your brand’s personality and resonates with your target audience.